Digital Marketing Crash Course For Students & Professionals

• What is Marketing?
• What is Digital Marketing?
• Why organizations do digital marketing?
• 4 P’s and 4 C’s of Marketing
• What is Internet and how it works?
• Diff between Digital Marketing Vs
• Traditional Marketing
• Digital Marketing Process
  1. Increasing Visibility
  2. Visitors Engagement
  3. Bringing Targeted Traffic
  4. Leads

• What do you know about Google?
• How Search Engine works?
  1. Crawling
  2. Indexing
  3. Processing
• Ranking Factors of Google
• Search Engine Updates (Panda & Penguin Update)
• Google Sandbox Effect
• LSI(Latent Semantic Indexing)
• Inbound Marketing & Outbound Marketing

• Initial Site Analysis
• Accessibility of Website
• Allowed File Formats
• Navigation
• Usability
• Competition Analysis
• Keyword Placement
• Site (URL) Structure Analysis
• URL renaming/re-writing
• H1, H2, H3 Tags
• Title/Description/Keyword/Meta Tags Development
• Anchor Text
• Image Optimization
• Use of robots.txt
• HTML Validation
• Doorway Pages
• Invisible Text

• Cloaking
• XML Sitemap
• HTML Sitemap
• Canonical Implementation
• Understanding 301, 302, 404 Response code
• Domain names and Exact match domain concept.
• Internal Link Strategy
• Footer Optimization
• Content Proximity
• Content Prominence
• Keyword density
• Keyword Effectiveness index
• canonicalisation
• International targeting
• Multilingual targeting
• Schema

• Introduction
• How Analytics tool works
• Insights
• Cookie Tracking
• Get started with Google Analytics
• Account Creation
• Get tracking ID & Add in Website

• Setup Goals
• What is Bounce Rate?
• How to reduce bounce rate
• Integrate Adwords & analytics Account
• Measure performance of campaigns via analytics
• Understanding Filters & segments
• Monitoring traffic source & behavior

• What is Social Media?
• Understanding its importance
• Social Media Marketing
• What is viral marketing & importance
• Marketing in social networking web
• Branding
• Paid Advertising
• Concept of Social Media Success
• Tracking Activity and Results
• Tiny URL Concept

Blogging

• Blogging for Branding
• Five Blogging Tips
• Blogging for Sales
• Promotion and Calls to Action
• Blogging for SEO
• Blog integration

SOCIAL MEDIA PLATFORMS

Facebook

• Facebook for Branding
• Using Facebook as Company
• Facebook for Sales
• Facebook Ads
• Facebook for SEO
• Tracking Activity and Results
• Opengraph
• Page creation
• content strategy
• Hashtags
• facebook applications

Live Videos (Facebook Live)

Twitter

• Twitter for Branding
• Twitter for Sales
• Promote Your Products and Services
• Responding to Users’ Needs
• Twitter for SEO
• Tracking Activity and Results

• Page creation hashtags
• discover
• cards
• strategies to add followers
• Marketing and tools
• Analytics
• Page creation hashtags
• discover
• cards
• strategies to add followers
• Marketing and tools
• Analytics

LinkedIn

• LinkedIn for Branding
• Company Profile
• Encouraging Employees to Use LinkedIn
• LinkedIn for Sales
• LinkedIn for SEO
• LinkedIn Ads

Youtube

• Channel creation
• video promotion
• increase viewership
• annotations
• cards

SlideShare

• SlideShare for Branding
• Company Profile
• Branding you product / services using PPT on SlideShare
• SlideShare for Sales
• SlideShare for SEO

Scribd

• Scribd for Branding
• Company Profile
• Branding you product / services using PPT on Scribd
• Scribd for Sales
• Scribd for SEO

• Getting Started with Google AdWords
• Signing Up for Google AdWords
• Set Time Zone and Currency
• Verify our account
• Activating Your Account

Navigating through Google AdWords

• User Interface Elements
• Home Tab
• Campaigns Tab
• Opportunities Tab
• Reporting Tab
• Billing Tab
• My Account Tab

Understanding Google AdWords Structure

• AdWords Account
• Campaign Level
• AdGroups Level
• Access Management

SEARCH AD CREATION

Writing Ads in Google Adwords

• Writing Effective Ads in Google AdWords
• Call to Action
• Value Proposition
• Review of Google’s Guidelines

Understanding Google’s Text Ad Structure

• Creating and Managing Your Ad Campaigns
• Creating Ad Campaigns
• Creating AdGroups
• Managing Campaign Settings
• How to Edit, Pause, Delete, or Resume a Campaign Reporting
• AdWords Reporting and Account Performance Reports

Generating Reports in Google AdWords

• Step 1: Select Campaign
• Step 2: Settings
• Step 3: Choosing Report Details
• Step 4: Activating Your Report
• Step 5: Template, Scheduling, and Email

• How Email works?
• Challenges while sending bulk emails
• Solution over challenges
• Types of email marketing
• Email marketing Tools
• Designing of Email template
• Email marketing scheduler

• Email marketing success tracking
• How Mail Servers Work
• Hard Bounce
• Soft Bounce
• Open rate
• Inbox
• spam

• Social Media Management System software
• Image Editing
• Newsletters
• Lead Tool

Social Media Paid campaigns